Pillars of the Business
ICONIC BRANDS
Drogasil, Droga Raia and Onofre are leading Brazilian retail brands, with a centenary tradition, with a strong identity and reputation among their customers, in addition to digital performance.
EXCEPTIONAL POINTS
One of the differentials of RD is our portfolio of strategically located business points, which includes the best corners in Brazil, both in mature and in recent markets, and quality reproduction through accelerated organic growth.
PROPRIETARY PLATFORM AND INFRASTRUCTURE
The vision that guided the formation of RD was the sharing of assets and the complementary skills among the main retail brands in Brazil.
QUALIFIED AND MOTIVATED PEOPLE
We believe that service excellence is in the combination of employee technical training, empathy for customers and commitment to solving problems, placing the relationship ahead of the sale.
DIFFERENTIATED AND EFFICIENT FORMATS
We have different store formats, with advanced category management concepts and with a high marginal return on invested capital. To do this, we reviewed all store segmentation, optimizing the assortment and pricing of each store to the customer’s profile.
