SUSTAINABILITY

Social Investment

Overview
2030 Commitments
Social Investment
Indicators and Reports

For a healthier society

Following our purpose of taking care of people’s health and well-being closely at all times of life, we carry out a series of social initiatives, managed by the company’s Social Investment team. All actions are geared to have a positive impact on the integral health of people in the regions where we operate, and also aim to strengthen the culture of donation in our own community of employees and customers.

+93834425.18

is the monetary value already made possible by RD Social Investment initiatives*

Our initiatives in numbers

+R$ 25

million

donated to fight against Covid-19 in 2020

+R$ 34

million

reversed in donations with the sale of Sorria and TODOS magazines since 2008

+R$ 14

million

for institutions with the Change Collection Program (Programa de Arrecadação de Troco) since 2017

+R$ 18

million

donated to social projects through incentive laws since 2011

+R$ 308

thousand

passed on to employees by our Emergency Fund since 2020

+R$ 308

thousand

donated to communities hit by calamities since 2019

+2700

Employees

currently engaged in volunteer actions

* the accountant adds the amounts transferred to social organizations through social products (since 2008), the Programa de Arrecadação de Troco (Change Collection Program, since 2017), Tax Incentive Laws (since 2017) and Fundo Todo Cuidado Conta (All Care Matters Fund) (2020), as well as matching actions associated with these initiatives.

Each day new ideas and opportunities for actions appear in the area of Social Investment in RD, supported by three major pillars: actions in partnership with customers, initiatives involving our employees and corporate operations.
Get to know each of them better:

Partnership with customers

Based on the concept of microdonation, we offer customers products that reverse income to causes and also a technology that transforms change into donation.

Network of Employees

We have a volunteer program that already has the membership of more than 2,700 employees, and an emergency fund to support them in unexpected and calamity situations.

Corporate Operations

Through company resources or sponsorships based on incentive laws, we support dozens of organizations and projects related to our purpose.

Get a better understanding of how each initiative works and the social impact we create:

Socio-editorial projects

RD Customers RD Resources

  • Sorria Collection

    R$ 26,159,529.70

    Donated to social institutions since 2008

    The magazine Sorria, sold at Droga Raia, is a bimonthly publication with income reversed to eleven institutions that help transform public health in Brazil. Donations have already made it possible to fulfill great dreams, such as helping to build a children’s cancer hospital. In addition to the magazine, the Sorria Collection has an annual calendar and inspiring books, which help readers gain physical and mental well-being.

    Click and get to know those benefited

    • Hospital specializing in the fight against childhood cancer
      Operation: national

      4.200 lives impacted per year

      More than R$ 17 million donated

      Why the funds make a difference: annually, GRAACC performs 35,000 consultations, 31,000 imaging tests, 1,400 surgeries and 85 bone marrow transplants. Smile’s donations are equivalent to the average cost of treating 50 people per year!

      Conheça o projeto

    • Provides assistance in the areas of health, social assistance, education and culture
      Operation: São Paulo

      280 thousand lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: it will allow the purchase of materials and the expansion of services offered at Casa Angela, a humanized birth center that assists mothers in prenatal, delivery and postpartum, as well as the baby in its first year of life.

      Conheça o projeto

    • ASSOCIAÇÃO DE APOIO RENOVATIO

      Democratizes access to visual health
      Operation: national and international

      More than 58 thousand lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: the donations allow for the carrying out of joint efforts for clinical care and the donation of eyeglasses in communities considered to be vulnerable and public schools.

      Conheça o projeto

    • ASSOCIAÇÃO COMUNITÁRIA MONTE AZUL

      It serves children with mental and physical disabilities with a high degree of impairment
      Operation: Limeira (SP)

      More than 5 thousand lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: it will help expand service capacity and offer transdisciplinary therapy to children with disabilities from low-income families.

      Conheça o projeto

    • ASSOCIAÇÃO HUMANA POVO PARA POVO BRASIL

      Promotes social development and defense of community rights
      Operation: states of BA, GO and MS

      More than 30 thousand lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: it will allow the purchase of medical equipment and the hiring of specialized professionals to serve 120 indigenous families and train 24 leaders of the Guarani-Kaiowá ethnic group.

      Conheça o projeto

    • ASSOCIAÇÃO PELA SAÚDE EMOCIONAL DA CRIANÇA

      It works to promote the mental health of children, adolescents and young people
      Operation: national

      349 thousand lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: allows the realization of the “Toolbox” program, which helps boys and girls who live in challenging contexts to develop strategies to deal with emotions.

      Conheça o projeto

    • Reference in enabling children and adolescents with physical, intellectual and multiple disabilities
      Operation: Piracicaba (SP)

      450 lives impacted

      More than R$ 34 thousand donated

      Why the funds make a difference: will be used to implement a project that will serve 300 babies with neuropsychomotor development delay.

      Conheça o projeto

    • FUNDAÇÃO PRÓ-RIM

      Reference in the treatment of chronic kidney diseases
      Operation: national

      More than 56 thousand lives impacted per year

      More than R$ 34 thousand donated

      Why the funds make a difference: the amounts will be used to buy five ultrasound devices for hemodialysis units, benefiting around 800 patients coming from the SUS.

      Conheça o projeto

    • HOSPITAL ANGELINA CARON

      Philanthropic hospital, a reference in medium and high complexity procedures
      Operation: national

      More than 420 thousand lives impacted per year

      More than R$ 34 thousand donated

      Why the funds make a difference: with the amounts transferred, the hospital will be able to hire new professionals and increase its service capacity.

      Conheça o projeto

    • Hospital that works with a maternal-infant, oncologic and ICU focus
      Operation: Vale do Paraíba (SP)

      More than 500 thousand lives impacted per year

      More than R$ 34 thousand donated

      Why the funds make a difference: it will allow the hiring of more professionals, in addition to the purchase of furniture and equipment to create the first palliative care clinic for cancer patients in the region, free of charge, aimed at people over 18 years of age.

      Conheça o projeto

    • CENTRO DE REABILITAÇÃO PIRACICABA

      Promotes social inclusion and fights structural poverty
      Operation: national

      More than 75 thousand lives impacted

      More than R$ 325 thousand donated

      Why the funds make a difference: it allows for the expansion of service modalities and the number of families benefiting from health, quality of life and income generation actions.

      Conheça o projeto

  • MIMOS Collection

    R$ 8,053,427.49

    donated to social institutions since 2015

    To make the moment of giving a gift even more special, SORRIA and TODOS have a line of bags and cards with exclusive illustrations and phrases that spread affection around.

    R$ 79,473.49

    donated to social institutions since 2015

    Click and get to know those benefited

    • Serves families at social risk with activities in the areas of education, culture and health
      Operation: São Paulo

      More than 3,600 lives impacted per year

      More than R$ 2,8 million donated

      Why the funds make a difference: help in the maintenance of services, providing assistance to 1,365 children, teenagers and young people and monitoring 3,680 family members.

      Conheça o projeto

    • Network of 17,000 volunteer dentists who serve people in vulnerable situations
      Operation: national and international

      More than 79 thousand lives impacted

      More than R$ 2,2 million donated

      Why the funds make a difference: it helps the institution to provide free dental care to more than 78 thousand children and teenagers with serious oral problems and more than a thousand women victims of violence.

      Conheça o projeto

    • ABRAÇO A MICROCEFALIA

      Serves children and teenagers with microcephaly
      Operation: Salvador

      273 lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: allows you to hire new professionals and expand by 50% the services in physiotherapy, speech therapy and occupational therapy.

      Conheça o projeto

    • ASSOCIAÇÃO PETER PAN

      Offers free diagnosis and care to children with cancer
      Operation: North and Northeast regions

      2,500 lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: will be used for the installation of a fixed clinic in Fortaleza and training of professionals for early detection of cancer in the interior of Ceará.

      Conheça o projeto

    • FUNDAÇÃO CRISTIANO VARELLA

      Manager of the Muriaé Cancer Hospital (MG), reference in free oncological treatment
      Operation: state of MG

      52,873 lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: will cost about 360 prostate biopsies (examination of high cost and low access by SUS), reducing the waiting list.

      Conheça o projeto

    • FUNDAÇÃO DORINA NOWILL PARA CEGOS

      Dedicated to the inclusion of people with visual impairment in vulnerable situations
      Operation: national

      More than 40 thousand lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: it will allow for strengthening the team and expanding specialized care in the areas of ophthalmology and guidance and mobility, reducing the waiting list by 30%.

      Conheça o projeto

    • INSTITUTO DO CÂNCER INFANTIL DO AGRESTE

      It is a reference in the fight against childhood cancer
      Operation: 29 municipalities in the interior of Pernambuco

      1,735 lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: it will be used to purchase equipment and structure a surgical ward, an ICU and a sterilization center for materials.

      Conheça o projeto

    • Provides health care to riverine communities at risk
      Operation: Amazon region

      15 thousand lives impacted

      More than R$ 239 thousand donated

      Why the funds make a difference: will finance the operation of the Abaré hospital-boat, which serves families in the Tapajós River basin with doctors and other health professionals.

      Conheça o projeto

  • Donate Day

    Taking advantage of the Donate Day celebrations, celebrated in December, we held the Doação em Dobro (Double Donation) project: for each copy sold of the publications of the Sorria and TODOS collections, RD donates the same amount throughout the month. In addition, the transfers of Sorria and TODOS and those of the RD totaled

    R$ 1,383,220.44

    in 2019, allocated for NGOs already supported by the titles.

Change Collection Program

RD Customers

  • R$ 14,290,455.11

    have been allocated for institutions since 2017

  • In 2020, were raised

    R$ 3,855,525.28

    FOR THE AACD

    ASSOCIAÇÃO DE ASSISTÊNCIA À CRIANÇA COM DEFICIÊNCIA (DISABLED CHILD CARE ASSOCIATION) — Provides medical-therapeutic assistance in orthopedics and rehabilitation
    Operation: São Paulo, Recife, Mogi das Cruzes (SP), Osasco (SP), Porto Alegre, Poços de Caldas (MG) and Uberlândia (MG)

    62,396 lives impacted per year

    More than R$ 12 million donated

    2017201820192020

    Get to know the project

  • The Change Collection Program also allocated resources to the Red Cross, totaling

    R$ 289,725.30

    Learn more:

    Brumadinho (MG)Baixada Santista (SP)

  • In 2020, were raised

    R$ 2,283,067.83

    FOR AMÉRICAS AMIGAS

    It aims to reduce breast cancer mortality among Brazilian women in situations of social vulnerability
    Operation: national

    34 million lives impacted

    More than R$ 4,9 million donated

    201820192020

    Get to know the project

  • Created in 2006 at Drogasil and expanded in 2018 to Droga Raia, the program allows customers that pay in cash to donate the cents (change) to institutions that work to improve public health in Brazil.

  • Why the funds make a difference: It collaborates for the NGO to conduct free tests and treatment for people with physical disabilities or orthopedic needs. In 2019, there were 7,512 surgeries and 880 thousand appointments.

  • 102

    Brumadinho (MG)

    In early 2019, with the rupture of the ore tailings dam in Brumadinho (MG), which killed hundreds of people, all RD units in Minas Gerais allocated the amount of the Change Collection Program to the Brazilian Red Cross. For every R$ 1 raised, RD donated another R$ 1.

    In all, they amounted to

    R$ 109,898.06

    Baixada Santista (SP)

    We also helped in the reconstruction of rain-affected communities in Baixada Santista in March 2020. During that month, every amount received with the Change Collection Program was donated to the Red Cross, which worked in the cities of the region. For every R$ 1 raised, RD donated another R$ 1. Our care made a difference.

    The total amount transferred was of

    R$ 179,827.24

  • Why the funds make a difference: it made it possible to donate mammographs and ultrasound equipment to the state of Paraíba, to conduct courses for 210 health professionals and more than 14,000 free tests for women in situations of social vulnerability.

  • Volunteering

    RD Employees

    In 2019, when we created our internal volunteer program, the initial goal was to include 5% of employees in the initiative. But we reached the end of that year with the participation of 6.9% of the staff. The capillarity of our business, with more than 2.400 stores in 23 states, was a challenge won with the creation of an online platform that allowed us to integrate and multiply forces.

    The priority focus of actions are activities related to health and well-being, but other actions and causes are welcome. Ideally, the supported institutions are located close to our stores and distribution centers.

  • Employee Emergency Fund

    RD Employees

    The emergency fund was born out of the idea of financially helping our employees in cases of public calamity, states of emergency, or collective damage. To start the fund, RD made a contribution of R$ 200 thousand.

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    CORRENTE DO BEM (Pay It Forward)
    Learn about the steps of the program
    CLICK ON THE NUMBERS

    The employee registers on the online platform to gain access to all information, including details on how to sign up to participate in the existing Volunteer Committees in each location, if desired.

    On the platform, you can view all ongoing actions promoted by the committees, the RD Social Investment area, or by other employees, before choosing which one to be a part of.

    You can also carry out an independent project and help a specific institution, sharing the details on the portal so that more people can help — and thus increase the pay it forward action.

    After the action, the volunteer registers the results on the portal, publishing photos and short videos, information on the number of participants and those benefited, and statements.

  • 1 1 2 1 2 3 1 2 3 4

    HOW IT WORKS
    Understand the initiative
    CLICK ON THE NUMBERS

    All employees are invited to donate R$ 2, R$ 10, R$ 30 per month, debited directly from their payroll.

    For every R$ 1 donated by our employees, RD contributes R$ 1 more, doubling their contribution.

    Any employee can request help from the emergency fund, managed by an RD committee, even if they are not a contributor.

    The amount of the aid, limited to R$ 10 thousand, varies according to each case.

  • 65,165

    hours donated
    to run campaigns since 2019

    729

    volunteer actions
    carried out since 2019

    2,762

    employees
    participated in the projects in 2019

  • More than

    1,700

    employees have already made donations to the fund

    240

    employees

    have already benefited from the project

    In all, employees have already donated

    R$ 99,724.17

    Donations to employees already add up to

    R$ 286,400

R$ 18,176,889.00

have been allocated for projects through incentive laws since 2011

  • DOUTORES DA ALEGRIA

    It contributes to the promotion of culture and health in public hospitals
    Operation: Recife, Rio de Janeiro and São Paulo

    315,633 lives impacted in 2019

    Over R$ 3,180.000 donated

    Why the funds make a difference: allows for the organization to bring the art of the clown to hospitalized children and teenagers, their companions and other audiences in situations of vulnerability and social risk.

    20162017201820192020

    Get to know the project

  • DIALOGUE SOCIAL

    Organizes visual arts events on the importance of diversity and inclusion
    Operation: National
    Project Benefited: Diálogo no Escuro (Dialogue in the Dark)

    100,000 lives impacted

    R$ 500 thousand donated

    Why the funds make a difference: it contributes to the fact that the Diálogos no Escuro project continues to raise awareness to the population about the needs and potential of people with disabilities.

    2020

    Get to know the project

  • ORQUESTRA PARASINFÔNICA DO ESTADO DE SÃO PAULO

    Culture, education and social work initiative for people with physical disabilities
    Operation: São Paulo

    200 lives impacted

    R$ 250 thousand donated

    Why the funds make a difference: supports the creation and maintenance of the orchestra’s artistic body, which is still in training, promoting the inclusion of people with physical and motor disabilities.

    2020

    Get to know the project

  • CENTRO CULTURAL EM SAÚDE UNIFESP

    Carries out activities to access cultural and scientific assets produced by the Universidade Federal de São Paulo (Federal University of São Paulo)
    Operation: São Paulo

    More than 500,000 lives impacted per year

    R$ 2 million donated

    Why the funds make a difference: it will enable the renovation and revitalization of the São Paulo Campus Library, which will be transformed into the Health Cultural Center and intends to benefit up to 2,000 people per day.

    2020

    Get to know the project

  • SOCIEDADE DE PROMOÇÃO DA CASA DE OSWALDO CRUZ

    Promotes culture, science and health actions, supporting initiatives from the Fundação Oswaldo Cruz Oswaldo Cruz (Fiocruz)
    Operation: Rio de Janeiro

    100 thousand lives impacted per year

    R$ 250 thousand donated

    Why the funds make a difference: it assists in maintaining the project “Contando Histórias, Fazendo Arte e Renovando Esperanças” (Telling Stories, Making Art and Renewing Hopes), which includes training women in handcrafts for income generation.

    2020

    Get to know the project

  • OFICINA FILMES

    Audiovisual production company
    Operation: national

    R$ 500 thousand donated

    Expectation to impact 6 million viewers

    Why the funds make a difference: It contributes to the realization of Ávida, a TV series, still in production, on how to better live the aging process, addressing topics such as physical and emotional health.

    2018

    Get to know the project

  • INSTITUTO DE DESENVOLVIMENTO E VALORIZAÇÃO HUMANA

    Holds photo exhibitions and lectures
    Operation: Curitiba, Florianópolis e Porto Alegre

    68,450 lives impacted

    R$ 350,000 donated

    Why the funds make a difference: it helped make the De Peito Aberto exhibition feasible, with photos and stories of people who overcame breast cancer and regained self-esteem.

    2018

    Get to know the project

  • FAÇA MEMÓRIAS

    Art therapy activity program
    Operation: national

    1,037 lives impacted

    R$ 250 thousand donated

    Why the funds make a difference: it assisted in the realization of Faça Memórias, initiative created by art therapist Cristiane Pomeranz to stimulate the cognition and sociability of elderly people diagnosed with memory loss.

    2018

    Get to know the project

  • TUCCA

    Provides treatment to socially vulnerable children and teenagers with cancer
    Operation: São Paulo

    More than 3,500 lives impacted

    R$ 390 thousand donated

    Why the funds make a difference: it helped organize Música pela Cura 2018 (Music for the Cure 2018), two series of concerts at Sala São Paulo that collected resources for the comprehensive care of children and teenagers with cancer.

    2017

    Get to know the project

  • CATALISADORA AUDIOVISUAL

    Production company focused on telling stories of individual and collective transformation
    Operation: national and international

    Expectation to impact 10 million viewers R$ 800,000 donated

    Why the funds make a difference: the transfer contributes to the production of the documentary Muitos Anos de Vida (Many Years of Life), in the production phase, about the challenges and opportunities of longevity.

    2017

    Get to know the project

  • CANTO CIDADÃO

    Conducts socio-cultural activities in hospitals, schools and NGOs
    Operation: Greater São Paulo

    12,008 lives impacted

    R$ 200 thousand donated

    Why the funds make a difference: it helped carry out the Arte nos Hospitais (Art in Hospitals) project, with itinerant presentations in public and philanthropic health units.

    2016

    Get to know the project

  • ASSOCIAÇÃO ARTE DESPERTAR

    Carries out artistic interventions in public and philanthropic hospitals
    Operation: Greater São Paulo

    37,449 lives impacted

    R$ 200 thousand donated

    Why the funds make a difference: it contributed to the Promovendo Cultura nos Hospitais (Promoting Culture in Hospitals) project, with artistic activities to strengthen the self-esteem and affective ties of hospitalized patients.

    2016

    Get to know the project

  • SOCIEDADE DE PROMOÇÃO DA CASA DE OSWALDO CRUZ

    It promotes culture, science and health, supporting initiatives from the Fundação Oswaldo Cruz (Fiocruz)
    Operation: national

    90 thousand lives impacted

    R$ 200 thousand donated

    Why the funds make a difference: it helped carry out Ciência Móvel (Mobile Science), which brings an itinerant and interactive museum to municipalities in the Southeast, contributing to the strengthening of science teaching and sociocultural inclusion.

    2016

    Get to know the project

  • ASSOCIAÇÃO VIVA E DEIXE VIVER

    Works with storytellers in hospitals
    Operation: São Paulo and other cities in São Paulo, Salvador, Brasília, Porto Alegre, Recife and Rio de Janeiro

    218,430 lives impacted

    R$ 250 thousand donated

    Why the funds make a difference: it supported storytelling activities, which allows patients, mostly children in early childhood, to experience feelings of affection and happiness after each session.

    2016

    Get to know the project

  • CIÊNCIA DIVERTIDA

    Conducts theatrical presentations and science workshops in hospitals, institutions and public schools
    Operation: Belo Horizonte, Curitiba, Rio de Janeiro and São Paulo

    3,140 lives impacted

    R$ 200 thousand donated

    Why the funds make a difference: it helped make viable the Arte Teatro Viajante (Traveling Theater Art), which made children from 8 to 12 years old aware of the danger of the H1N1 virus and the importance of preventing the proliferation of transmitting mosquitoes.

    2016

    Get to know the project

  • HOSPITAL PEQUENO PRÍNCIPE

    Largest pediatric hospital in Brazil, a reference in high complexity care
    Operation: national

    More than 288 thousand lives impacted per year

    R$ 500 thousand donated

    Why the funds make a difference: it will be used to fund the “Saúde Integral II” (Comprehensive Health II) project, which provides hospital, outpatient, psychosocial, therapeutic and dental care to children and teenagers, as well as support for the families.

    2020

    Get to know the project

  • FUNDAÇÃO KHALEDY HENRIQUE NUNES MORAIS

    It seeks the inclusion and development of socially vulnerable children and young people
    Operation: Estreito (MA)

    300 lives impacted per year

    R$ 51,889 donated

    Why the funds make a difference: it will help fund the medical and psychosocial care of children and teenagers who are victims of physical, sexual or psychological violence, as well as educational, sociocultural and sports activities.

    2020

    Get to know the project

  • HOSPITAL ANGELINA CARON

    A referral philanthropic hospital in medium and high complexity procedures
    Operation: national

    More than 420 thousand lives impacted per year

    R$ 460 thousand donated

    Why the funds make a difference: the amount was used in the projects “Pediatria SHAC” (SHAC Pediatrics) and “Infância Bem Cuidada” (Well-Cared Childhood), which aim to improve the hospital and child outpatient care service for the low-income population.

    20172018

    Get to know the project

  • OBRA DO BERÇO

    Institution that promotes socio-educational activities to people in social vulnerability situations
    Operation: São Paulo

    3,600 lives impacted per year

    R$ 180 thousand donated

    Why the funds make a difference: it was used to fund the project “Sorria: Alimentação Saudável é Cidadania” (Smile: Healthy Eating is Citizenship), to promote and monitor the oral and nutritional health of children and teenagers in situations of social vulnerability.

    2018

    Get to know the project

  • INSTITUTO SORRIR PARA VIDA

    Provides dental treatment to cancer patients and people with disabilities
    Operation: São Paulo

    2,693 lives impacted per year

    R$ 220 thousand donated

    Why the funds make a difference: it helped fund the “Sorriso Encantado” (Enchanted Smile), which offered 653 appointments and 1,313 dental procedures to children and teenagers with special needs, as well as lectures on oral education.

    2017

    Get to know the project

  • INSTITUTO JÔ CLEMENTE

    Conducts support and inclusion activities for people with intellectual disabilities
    Operation: State of SP

    25 thousand lives impacted per year

    R$ 200 thousand donated

    Why the funds make a difference: it made it possible to maintain regular activities of the institution, allowing quality care to children and teenagers with intellectual disabilities.

    2016

    Get to know the project

  • HOSPITAL DE AMOR

    Works with treatment, prevention, rehabilitation and research in the oncology area
    Operation: States of SP, BA, SE, MS, RO, RR, AP and TO

    220 thousand lives impacted per year

    R$ 1,155 million donated

    Why the funds make a difference: it assisted in the maintenance of the hospital through the Amparo ao Idoso (Elderly Support) project, which supports this public with actions such as social and legal assistance, hospitality and purchase of medicines.

    2016201720182019

    Get to know the project

  • FUNDAÇÃO BANCO DE OLHOS DE GOIÁS

    It provides eye care to socially vulnerable communities
    Operation: State of GO

    150 thousand lives impacted per year

    R$ 450 thousand donated

    Why the funds make a difference: it allows for the maintenance of care such as eye consultations, exams, surgeries and delivery of glasses to patients over 60 years of age.

    2020

    Get to know the project

  • ALTERNATIVE TECHNOLOGY SERVICE

    Works for the food and nutrition safety of vulnerable families
    Operation: States of PE, PB, CE, AL and RN

    More than 2,000 lives impacted per year

    R$ 450 thousand donated

    Why the funds make a difference: it collaborates with the project “Vida Saudável nos Morros” (Healthy Living in the Morros), which serves 200 elderly people and their families creating productive backyards and community gardens in communities in Recife.

    2020

    Get to know the project

  • LAR TORRES DE MELO

    Long-term institution for the elderly
    Operation: Fortaleza

    200 lives impacted

    R$ 235 thousand donated

    Why the funds make a difference: it allowed to maintain regular activities and offer the elderly public the reception service based on the project “Longevidade com Dignidade: Cuidar, Proteger e Promover” (Longevity with Dignity: To Care for, Protect and Promote).

    2018

    Get to know the project

  • SOCIEDADE PORTO-ALEGRENSE DE AUXÍLIO AOS NECESSITADOS

    Long-term institution for the elderly
    Operation: Greater Porto Alegre

    138 lives impacted em 2020

    R$ 110 thousand donated

    Why the funds make a difference: it helped in the payment of fixed expenses, food, maintenance services, medicines that are not offered by SUS and renovation for the creation of new facilities.

    2016

    Get to know the project

  • ASSOCIAÇÃO DE PAIS E AMIGOS DOS EXCEPCIONAIS DE ANÁPOLIS (APAE)

    It promotes assistance and inclusion actions for people with disabilities
    Operation: State of GO, MT and MS

    120 thousand lives impacted per year

    R$ 110 thousand donated

    Why the funds make a difference: it helped in the development of the project “Cuidando da Melhor Idade” (Caring for the Best Age), aimed at the specialized care of the elderly public. The initiative will be implemented in 2021.

    2016

    Get to know the project

  • INSTITUTO DE TECNOLOGIA SOCIAL

    Develops technological solutions to social problems
    Operation: several municipalities in the state of São Paulo

    120 thousand lives impacted per year

    R$ 365 thousand donated

    Why the funds make a difference: it helped carry out the project “Emprego Apoiado para Inserção da Pessoa com Deficiência no Mercado de Trabalho” (Supported Employment for the Insertion of People with Disabilities in the Labor Market), which, in 2017, allowed 1,564 serviced people to get a job.

    2016

    Get to know the project

  • INSTITUTO FUTUROS CRAQUES

    Conducts sports and cultural activities to transform the reality of children and teenagers
    Operation: Recife, Rio de Janeiro and São Paulo

    370 lives impacted per year

    R$ 900 thousand donated

    Why the funds make a difference: it will finance a race circuit that, in addition to the events, brings together several activities related to health, self-esteem and well-being for an audience of 2 thousand participants per stage.

    2020

    Get to know the project

  • INSTITUTO ESPORTE E EDUCAÇÃO

    Promotes social inclusion through sport in low-income communities
    Operation: national

    200 thousand lives impacted per year

    R$ 170 thousand donated

    Why the funds make a difference: it helped fund educational, cultural and citizenship activities for children and teenagers aged from 4 to 18 years and their families in the community of Heliópolis, in São Paulo.

    2019

    Get to know the project

  • ASSOCIAÇÃO LIVE

    Operation: São Paulo

    R$ 480 thousand donated

    Why the funds make a difference: it made the Day Run and Junta e Vai street races possible, which promoted the Lacre Amigo initiative, with the collection of rings from the cans to be exchanged for wheelchair donations.

    2018

    Get to know the project

  • INSTITUTO OLGA KOS DE INCLUSÃO SOCIAL

    Carries out artistic and sports projects for the inclusion of people with intellectual disabilities
    Operation: São Paulo

    3 thousand lives impacted

    R$ 410 thousand donated

    Why the funds make a difference: it funded editions of the “Corrida e Caminhada pela Inclusão” (Race and Walk for Inclusion), which values sports practice for the inclusion of people with disabilities.

    20162017

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  • INSTITUTO PASSE DE MÁGICA

    It promotes human development through sport in vulnerable regions
    Operation: Diadema (SP), Piracicaba (SP) and São Paulo

    900 lives impacted per year*

    R$ 260 thousand donated

    Why the funds make a difference: it funded the project “Basquete – Educação Pelo Esporte” (Basketball – Education Through Sport), which promoted the strengthening of family and community ties of 480 children and teenagers in social vulnerability.

    2017
    *The institute closed its activities in 2020.

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  • INSTITUTO EDUCARE

    Develops cultural and sports projects for companies and entities in the third sector
    Operation: national

    17 thousand lives impacted per year

    R$ 300 thousand donated

    Why the funds make a difference: it allowed two stages of the Corrida do Bem (Good Race), which promotes affordable, safe and effective sports practice, promoting the sport as a means of formation of citizens.

    2016

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Tax Incentive  Laws

Public resources

In order to expand the contribution of RD to society, we make contributions to projects primarily related to health through tax incentive laws.

Rouanet Act and Audiovisual Law
Condeca
and Fumcad
Elderly Fund
Pronas/PCD
Sport Incentive Act (Lei de Incentivo ao Esporte)

Special Actions

RD Resources RD Customers

In addition to regular initiatives, we continue with the purpose of generating positive social impact with special actions:

In celebration of the opening of the thousandth Drogasil brand store, which was a unit in Pará, we took a solidarity action: For every purchase of Needs brand hygiene, beauty and health products that took place on April 5, 2019, RD donated a Needs product to two health institutions. Abrigo Especial Callabriano (Callabriano Special Shelter) received 14,840 items and the Ophyr Loyola Hospital, 44,166.

In total, it was donated

59,006 products.